Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.
Add mobile friendly maps and correlating directions to your mobile website. Many consumers will turn to their mobile devices when they are trying to reach your store. Make yourself accessible to them. Have maps that are clear, so when people do a search it is easier to find. Give your customer access to precise directions by including a built in Google Maps link.
Offer your mobile marketing customers a little red carpet treatment to make them feel special. If you do this, they will spread the good word about you! The most effective measure of any campaign is sales, and providing your mobile customers with unique discounts will spur them to make purchases and exponentially promote your positive reputation!
Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you’ll be sorry if you don’t do it right. You’ve been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively.
Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.
To assure the emails you send out are effective, make them mobile friendly. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.
You will be able to grow your business as mobile device ownership keeps rising. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Have fun!